— ASICS —
Sound Mind, Sound Body
Running does more than condition your body. It clears your mind. Gives you energy. And takes you to a better place than where you started. Running, it turns out, keeps you running.
The Gel Cumulus 23 was one of the biggest global shoe launches in ASICS history. We conceived and executed the campaign across three continents, from video to in-store and everything in between.
- Brand Strategy
- Video
- Digital
- Social
- Print & Out-Of-Home
- In-store & Experiential
- Global Toolkit
