— Attentive —
As an advertising medium, text marketing is dramatically more effective than print, digital, and out-of-home. To effectively communicate that message, we used print, digital, and out-of-home.
Many marketers still don’t fully appreciate the power of mobile. So how does Attentive – an SMS-first media platform – get those marketers on the bandwagon? Simple. Focus less on what text marketing can do, and more on what traditional mediums can’t do. It worked. Attentive saw a 26% jump in overall awareness, and site traffic increased 52% in their most important media market – New York City.
- Brand Strategy