![Text Marketing](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Campaign-page-assets/BH_hero__0028_Attentive_2.jpg?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674174355&s=8053a928a23e689d91a687b45cacfc61 1680w)
— Attentive —
Text Marketing
As an advertising medium, text marketing is dramatically more effective than print, digital, and out-of-home. To effectively communicate that message, we used print, digital, and out-of-home.
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/01_Attentive_OOH2.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503421&s=897aadc43b4543b237d8ba2cf1f34eab 1600w)
Many marketers still don’t fully appreciate the power of mobile. So how does Attentive – an SMS-first media platform – get those marketers on the bandwagon? Simple. Focus less on what text marketing can do, and more on what traditional mediums can’t do. It worked. Attentive saw a 26% jump in overall awareness, and site traffic increased 52% in their most important media market – New York City.
- Brand Strategy
- Out-Of-Home
- Digital
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/03_AttentiveOOHNYC.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503432&s=ffbb58c8756bb7c0024130a35627580e 1600w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/06_NYC-OOH-1.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503438&s=0b09672bdf7b197a1fd8fc5420d40f26 1600w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/attentive_WSJ_print.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503463&s=3b1d9719d09b1030de29ddbbbf823d5d 1000w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/02_Attentive_LinkNYC_01.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503426&s=1af5cfb81757e53e1f9caf2e292354b2 1000w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/attentive_web_banner.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503456&s=a7e3f3560ce68abf1e962f0e0f45c8b7 1600w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/attentive_timessquare1_ALT.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503442&s=5093bcd48c8d2453256be472529bebe4 1000w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/ZZ-campaign-page-assets/Attentive_R3/attentive_timessquare2.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1674503447&s=b7f4f0d6a868fe4a3b6e5ed4144c458c 1000w)