— Bleacher Report —
Sports Alphabet

For sports news and content, Bleacher Report was a leading challenger to ESPN. But unaided awareness was low - under 10 percent. “Sports Alphabet” changed that by defining Bleacher Report from A to Z. Literally.

Bleacher Report sees sports differently. It doesn’t just bombard you with box scores and highlights, it goes deep. It taps into sports culture and conversation. It brings attitude, and injects its own “take” and voice. Yet for all that, Bleacher had never created an ad of any kind.

The full two-minute version of “Sports Alphabet” debuted on the TNT NBA halftime show and was an immediate hit. It racked up 90M media impressions and 2.5M views, and today Bleacher is the #2 sports destination online.