— Bachan's —
Look for the Octopus
How do you promote the original Japanese barbecue sauce? With a giant red octopus, of course.
Bachan's is beloved by all who have tried it. Our job was to make it beloved by all who haven't. So we enlisted the help of a red octopus named Octo, Bachan's equally lovable logo. And we gave the world a very simple set of instructions: "Look for the octopus".
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