Heroes Only

— Marvel —
Heroes Only

There’s a hero in all of us. Or at least some of us.

Marvel is very, very popular. To the point where the world is oversaturated with Marvel movies, TV shows, and messages - making it difficult for a single mobile game to stand out.

And so, with a universe of iconic characters at our disposal, we focused instead on the least heroic character in the entire game: The S.H.I.E.L.D. Medic.

Fan response to the Medic was huge, with the launch spot racking up over 80M views. This led to a sequel that paired the medic with Deadpool (starring Ryan Reynolds), a 12- episode Medic social series, Medic motivational posters, and even an appearance by the Medic in an actual Marvel comic book.

  • Video
  • Digital
  • Social
  • Experiential
Marvel Teamwork website
Marvel Synergy website
Marvel Growth website
Marvel focus website

See related work.

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