The City of the Future

— Telosa —
The City of the Future

Over the years, agencies have been asked to reimagine the next big thing. Like shoes. Computers. And cars. Recently, Barrett Hofherr was asked to reimagine the very way humans coexist. Sure, we’ll get right on that.

Marc Lore is a billionaire entrepreneur who dreams things up, and more often than not, makes them happen. His latest dream? A brand new city.

But not just your garden variety metropolis. Marc envisioned a city that “creates a global standard for urban living, expands human potential, and becomes a blueprint for future generations”.

We started with the city’s mission, vision and values. We then created a name that captured the city’s essence. The word “telos” was a term used by Aristotle to refer to the ultimate purpose of a person or thing. It served as the basis of our city name, Telosa.

The next step? Designing the brand identity that would bring this blueprint for future generations to life.

  • Branding
  • Naming
  • Identity Development

Our logo is composed of four symmetrical sections, embodying our commitment to fairness and equity
for people from all four corners of the world.

The symbol’s openness to the outside represents participation and inclusion, offering everyone a seat at our table.

See related work.

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