![The City of the Future](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Hero_Image_1920x720.jpg?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074061&s=40e3d84b4fc8ec8634386bfb59c1122b 1680w)
— Telosa —
The City of the Future
Over the years, agencies have been asked to reimagine the next big thing. Like shoes. Computers. And cars. Recently, Barrett Hofherr was asked to reimagine the very way humans coexist. Sure, we’ll get right on that.
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Logo_Hero_1600x900.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=5083cccd57f0bc55f596225e5b24a015 1600w)
Marc Lore is a billionaire entrepreneur who dreams things up, and more often than not, makes them happen. His latest dream? A brand new city.
But not just your garden variety metropolis. Marc envisioned a city that “creates a global standard for urban living, expands human potential, and becomes a blueprint for future generations”.
We started with the city’s mission, vision and values. We then created a name that captured the city’s essence. The word “telos” was a term used by Aristotle to refer to the ultimate purpose of a person or thing. It served as the basis of our city name, Telosa.
The next step? Designing the brand identity that would bring this blueprint for future generations to life.
- Branding
- Naming
- Identity Development
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800logo-1.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073705&s=b5a450d86ad6f0fc86eafdabdfce46ea 400w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800logo-2.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=58ad019b33d22e56016384f200fe9636 400w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800logo-3.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=86d2e6c3443a27ecae66aa8fc241021a 400w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800logo-4.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=e671b2b14f755c0c8378d471d7a169fd 400w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa-site_Macbook.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=bac61c745d3d7e6b0f21e4ce73b68e0e 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa-site_Macbook.png?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=9128c01e52dd215f40d660278f95bb13 3200w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_PhoneComps.png?w=1068&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=9889ea4e358d27af53a8f3615ca56c1a 1068w)
Our logo is composed of four symmetrical sections, embodying our commitment to fairness and equity
for people from all four corners of the world.
The symbol’s openness to the outside represents participation and inclusion, offering everyone a seat at our table.
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_guidelines.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=c4214d95a8a9d00878577d0fcf7cd17e 1600w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-1.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=acae1a57b327b8a274d70bad404482ec 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-1.jpg?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=cfbe71915e356d0cff0a5a8638cc893c 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-2.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073705&s=8520189e7d3f3c96a595f62cb0b2a136 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-2.jpg?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073705&s=10cdceb5cde855778784986dfe9e06fe 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-3.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073705&s=f31bb642aed14542670432e0f176ae34 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-3.jpg?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073705&s=005601163fcfeab6bf1c0be1462a8c11 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-4.jpg?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=abdb247bc6cd8a9999b4b8d44763a498 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/Telosa_-1_2_1800x1800swag-4.jpg?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073704&s=bcadcc7b3eac979de071d78011ae8058 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Equitism_laptop.gif?w=1068&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=e34bb975c772cbb807e0abb421342ab0 1068w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Equitism_laptop.gif?w=2136&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=402d7c30cb03f83141654904ba387032 2136w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Wall-Posters.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=feefe20af0f6585bfd351332a69c2213 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_Wall-Posters.jpg?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=d0882f15d2e5c7dd15507c93f616aeb9 3200w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Telosa/TEL_BusPapers.jpg?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714074059&s=fb5f27f54a96ba39e2c738ad6b84f784 1600w)