— 8x8 —
Brand Relaunch
8X8 is a business communications platform that makes the extremely complicated, extremely simple. With this brand relaunch video, we took the exact same approach.
8X8 improves customer experience in countless ways. But listing all those features and benefits could get a bit dull. With this video, instead of suffocating our audience with B2B jargon, we told the 8X8 platform “story”. And put our target - the head of Customer Experience - at the center.
