— Bleacher Report —
Case Study

Name: Barrett HofHerr
Address: 250 Sutter Street, Suite 200, San Francisco, CA, 94108, US
Telephone: 415-986-2960
Price range: $

For sports news and content, Bleacher Report was the leading challenger to ESPN. But unaided awareness was low – under 10 percent. “Sports Alphabet" changed that by defining Bleacher Report from A to Z. Literally.