![Case Study](https://optimise2.assets-servd.host/separate-squirrel/production/work-page-tiles/Asics/BH_Hero_Header_Images_asics_case.jpg?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1713994055&s=b5598de0fd23f153ebfa08d213f96021 1680w)
— ASICS —
Case Study
The Gel Cumulus 23 was one of the biggest global shoe launches in ASICS history. We conceived and executed the campaign across three continents, from video to in-store and everything in between.