Do Something Special

— Special Olympics —
Do Something Special

Special isn’t what we are. It’s what we do.

“Special” is an outdated way to refer to someone with an intellectual disability. But it’s the perfect way to describe Special Olympics. 

So we’re redefining “special.” Re-energizing and celebrating it. Making it our own again.

Because special isn't what we are. It's what we do.

Check out to see how you can help!

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Along with our multichannel campaign, we also launched “The Special Report,” an ongoing web series where Special Olympians interview iconic athletes including Buster Posey, Gary Payton, Julie Foudy, George Kittle, and many others.

See related work.

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