![NYC Launch](https://optimise2.assets-servd.host/separate-squirrel/production/Friday-Beers-Pool-1920x720.jpg?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714775788&s=63a21bb1bb8ffe22b1f25495c289bb6e 1680w)
— Friday Beers —
NYC Launch
Bud, Miller, Coors, Amstel, don't feel bad. You've had a wonderful run.
Friday Beers began as a funny Instagram account for twenty-somethings in 2019. Since then, it has exploded across culture to become one of the fastest growing comedy companies in the world. With 20+ million followers, and the name Friday Beers, it seemed like a solid idea to launch an actual beer. Their challenge to us? Bring the voice of Friday Beers to a bigger and broader group of consumers. And along the way, make sure beer advertising will never be the same.
- Out-of-Home
- Digital
- Paid & Organic Social
- In-Store & On-Premise