NYC Launch

— Friday Beers —
NYC Launch

Bud, Miller, Coors, Amstel, don't feel bad. You've had a wonderful run.

Friday Beers PR IMG 1
Friday Beers PR IMG

Friday Beers began as a funny Instagram account for twenty-somethings in 2019. Since then, it has exploded across culture to become one of the fastest growing comedy companies in the world. With 20+ million followers, and the name Friday Beers, it seemed like a solid idea to launch an actual beer. Their challenge to us? Bring the voice of Friday Beers to a bigger and broader group of consumers. And along the way, make sure beer advertising will never be the same.

  • Out-of-Home
  • Digital
  • Paid & Organic Social
  • In-Store & On-Premise

See related work.

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