— The Habit Burger Grill —
Better By Char
It takes the ultimate sacrifice to make the ultimate burger.
The Habit Burger Grill doesn’t just make burgers. They make charburgers which are, well, better. So we created Charlie, an animated briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had. Even if that means his own demise.
- Brand Tagline & Logo Lockup
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