![Better By Char](https://optimise2.assets-servd.host/separate-squirrel/production/work-page-tiles/Habit-Burger/HBG1920x1080.jpg?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1713992788&s=614914c5fbd918eb7e52229d4f03696f 1680w)
— The Habit Burger Grill —
Better By Char
It takes the ultimate sacrifice to make the ultimate burger.
The Habit Burger Grill doesn’t just make burgers. They make charburgers which are, well, better. So we created Charlie, an animated briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had. Even if that means his own demise.
- Brand Tagline & Logo Lockup
- Broadcast & Streaming Video
- Cinema
- Paid & Organic Social
- Radio
- Out-of-Home
- Digital
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Charpe_Diem_800x800.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=9cb7ff2139d0b508da15cdc7b6efa585 1000w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Charpe_Diem_800x800.jpg?w=2000&h=2000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=1cbbc9d8ae47bbba054ff364ee97ea79 2000w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Char_you_hungry_800x800.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=dd195eeef74a08750e001a08305e2e4a 1000w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Char_you_hungry_800x800.jpg?w=2000&h=2000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=ca876f317eeb4d5d7b4ef220b58cf697 2000w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Charness_the_Power800x800.jpg?w=1000&h=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=67c0e7e3e4cb875b76b00508ab62a2a6 1000w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/Habit-Burger/Charness_the_Power800x800.jpg?w=2000&h=2000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714073782&s=7da76627aaccdd4e1955f815f213893b 2000w)