— Pipette —
What's This?

Parenthood comes with a ton of questions. Like, did you brush your teeth? Or, is this poop or chocolate? But parents will never have to question the clean, non-toxic bed and bath products from Pipette.

“What’s This?” was the first major, multimedia branding campaign from Pipette, a baby and Mom skincare brand that is 100% clean and completely non-toxic. It was created by an all-female team - from client and agency to the director and editor.