![Wear What You Want](https://optimise2.assets-servd.host/separate-squirrel/production/dxl1920.png?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1717019114&s=4547c2c2f3bc714724224184a4632f25 1680w)
— DXL Big + Tall —
Wear What You Want
For Big + Tall men, the fact that someone has clothes that fit them is, well, huge news. Our job was pretty simple. Tell them.
For years, Big + Tall men have been treated like freaks of nature. Circus acts. A subset of society. The reality is, 40% of the male population in the United States is considered big and tall. Yup, 40%. Our big idea for DXL? Talk to them like the normal, cool, give-it-to-me-straight people they are. And let them know with DXL, they can wear what they want.
- Broadcast & Streaming Video
- Paid Social
- Radio
- Out-of-Home
- Digital