Wear What You Want

— DXL Big + Tall —
Wear What You Want

For Big + Tall men, the fact that someone has clothes that fit them is, well, huge news. Our job was pretty simple. Tell them.

For years, Big + Tall men have been treated like freaks of nature. Circus acts. A subset of society. The reality is, 40% of the male population in the United States is considered big and tall. Yup, 40%. Our big idea for DXL? Talk to them like the normal, cool, give-it-to-me-straight people they are. And let them know with DXL, they can wear what they want.

  • Broadcast & Streaming Video
  • Paid Social
  • Radio
  • Out-of-Home
  • Digital
  • Email

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