![Welcome to the Media Revolution](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Hero_Image_LowRes.png?w=1680&h=704&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733437328&s=3be549eed3acd8507ac6814775eac2ff 1680w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Hero_Image_HiRes.png?w=3360&h=1408&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733437324&s=ccad400a5fec722e5000dc6e2454234b 3360w)
— Ars X Machina —
Welcome to the Media Revolution
Based in San Francisco, Ars X Machina is a female-founded media agency on a mission to architect meaningful media at the intersection of humans and technology.
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_LogoImage_LowRes.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430406&s=0aa22aeccc034dfa5af7e2d895072fe1 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_LogoImage_HiRes.png?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430402&s=6dbd40abad12eb6799d17504a20278e7 3200w)
Ars X Machina brings energy and humanity to what can be a number-crunching world, so we built a brand identity and website to match. The “X” represents a multiplier (human touch x technology). The “Notch” at the top right point of the “X” leans forward, conveying a drive toward new technologies. And the negative space gives a sense of rising above, always reaching for what’s next. Plus, in our immodest opinion, it looks cool.
- Branding
- Website Design & Development
- Identity Design
- Communication Design
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm-square1-low-res.png?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735847281&s=04a7d401ae968e6d763540be725633ed 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm-square1-hires.png?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735847279&s=1651ea0f5aa348b79b97df2b260ff289 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Square2_LowRes.png?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430926&s=e8457c2fad58217decfc5b025ff1fa80 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Square2_HiRes.png?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430924&s=9dd48b8d062258808ef6c72eb00a590d 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm-square3-lowres.png?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735847258&s=230dd219a6f5a3b71726b5307296983f 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm-square3-hi-res.png?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735847257&s=3fa1691321db81ef4939b0f1d46a4c62 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Square4_LowRes.png?w=400&h=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430934&s=7b364f820b045791f96ae50ae49e6908 400w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Square4_HiRes.png?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733430932&s=9230e38e7f9157de51d8fd3754f95994 800w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Vimeo_CoverLowRes.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733431240&s=173d97b4ba8b4f01c38a4228e600f38d 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Vimeo_Cover_HiRes.png?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733431233&s=a51e2d30dd4f24d83e89857b9b31c1c6 3200w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm_phones_lowres.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735845441&s=6c184098b49432b0414844641feef82b 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/axm_phones_hires.png?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735845424&s=067c14e295ca95c7974d17e4b1e3836a 3200w)
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Colors_LowRes.png?w=1068&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735855440&s=a8316fb26bb95cb897b7035b56f2af7f 1068w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Colors_HiRes.png?w=2136&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1735855433&s=1ad934a119d21e639e61e023ec526d07 2136w)
Energy and humanity inspired our color palette as well. “Electric Yellow” zips in with speed and agility, while teal and purple add warmth and balance. The result? A bold, relatable look that captures AXM’s tech-savvy edge and personal charm (we know, we work with them).
![](https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Guidelines_LowRes.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733438593&s=5a0c3875789373600527d4291c60b923 1600w, https://optimise2.assets-servd.host/separate-squirrel/production/campaign-assets/AXM/AXM_Guidelines_HiRes.png?w=3200&h=1800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1733438587&s=680e1e29ee041399aac336b9fa41b4a3 3200w)