Welcome to the Media Revolution

— Ars X Machina —
Welcome to the Media Revolution

Based in San Francisco, Ars X Machina is a female-founded media agency on a mission to architect meaningful media at the intersection of humans and technology.

Ars X Machina brings energy and humanity to what can be a number-crunching world, so we built a brand identity and website to match. The “X” represents a multiplier (human touch x technology). The “Notch” at the top right point of the “X” leans forward, conveying a drive toward new technologies. And the negative space gives a sense of rising above, always reaching for what’s next. Plus, in our immodest opinion, it looks cool.

  • Branding
  • Website Design & Development
  • Identity Design
  • Communication Design

Energy and humanity inspired our color palette as well. “Electric Yellow” zips in with speed and agility, while teal and purple add warmth and balance. The result? A bold, relatable look that captures AXM’s tech-savvy edge and personal charm (we know, we work with them).

See related work.

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